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ICOM Revised Strategic Plan 2005-2007

Strategic Plan 2005 - 2007 adopted in June 2005 in Paris (France)


Strategic Objective 2: ICOM is proactive

Anticipated results by 2007 (in a prioritized order)
  a. ICOM's position on strategic issues is sought by stakeholders as is its participation in relevant forums

  b. ICOM is in the forefront of promoting awareness of the change and evolution in [the disciplines of] museums

  c. ICOM is recognized for its leadership in responding to the needs of museums and museum workers facing natural and man-made disasters

  d. ICOM's Code of Ethics for Museums is recognized and cited worldwide by international agencies, governments, intergovernmental organs and legal experts

  e. ICOM's actions have grown in response to members' needs; there are 'bottom-up' opportunities for program development

Action Plan for Strategic Objective 2
1. Define/research strategic issues for ICOM ; establish priorities and ICOM's position; communicate these to ICOM's stakeholders through various communication tools (Internet, ICOM News, museum-specific publications and its partners' - ICA, IFLA, ICOMOS, ICCROM, UNESCO, etc. press offices -.
2. Develop and implement a Communications Strategy and Plan; plus a Marketing Strategy.
3. Implement effective means to regularly inform its stakeholders of ICOM's strategic issues and priorities
4. Utilize various platforms to advocate ICOM's strategic issues
5. Engage appropriate advice/expertise to ensure that ICOM is informed and constructively involved, where possible, with relevant international agencies (e.g. UNESCO, UNIDROIT, ICBS, World Customs Organization, Interpol), and that it participates actively in the formulation and development of international heritage protection policy and practices.
6. Facilitate the involvement of National Committees and Regional Organizations in lobbying their local government on museum issues. Action Plan for Strategic Objective 2
7. Encourage the International Committees to promote awareness of the change and evolution in [the disciplines of museums
8. Better coordinate/integrate the actions of the National and International Committees with those of ICOM Secretariat
9. Facilitate the promotion of relevant international conventions by providing ICOM bodies and members with appropriate material and examples of actions in other countries which could be followed.
10. Develop and implement an ICOM 'brand' which is grounded in a clear and consistent message and visual identity, ranging from the Mission Statement to all communications and publications for the ICOM Secretariat and the National and International Committees and Regional Organizations.
11. Re-conceptualize the membership data base
12. Research and identify specific issues for lapsed institutional members; investigate a redefinition of benefits for institutional members; and provide support tools to the National Committees to publicize and promote these.
13. Encourage ICOM meetings around the globe (Secretariat, Executive Council, and International Committees) to invite the national association of museums and other museum-related associations or interest groups in order to strengthen the national museum community's voice.

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Updated: 20 June 2005