Plan 2005 - 2007 adopted in June 2005 in Paris (France)
Objective 2: ICOM is proactive
results by 2007 (in a prioritized order)
ICOM's position on strategic issues is sought by stakeholders
as is its participation in relevant forums
ICOM is in the forefront of promoting awareness of the change
and evolution in [the disciplines of] museums
ICOM is recognized for its leadership in responding to the
needs of museums and museum workers facing natural and man-made
ICOM's Code of Ethics for Museums is recognized and cited
worldwide by international agencies, governments, intergovernmental
organs and legal experts
ICOM's actions have grown in response to members' needs;
there are 'bottom-up' opportunities for program development
Plan for Strategic Objective 2
Define/research strategic issues for ICOM ; establish
priorities and ICOM's position; communicate these to
ICOM's stakeholders through various communication tools
(Internet, ICOM News, museum-specific publications and
its partners' - ICA, IFLA, ICOMOS, ICCROM, UNESCO, etc.
press offices -.
Develop and implement a Communications Strategy and
Plan; plus a Marketing Strategy.
Implement effective means to regularly inform its stakeholders
of ICOM's strategic issues and priorities
Utilize various platforms to advocate ICOM's strategic
Engage appropriate advice/expertise to ensure that ICOM
is informed and constructively involved, where possible,
with relevant international agencies (e.g. UNESCO, UNIDROIT,
ICBS, World Customs Organization, Interpol), and that
it participates actively in the formulation and development
of international heritage protection policy and practices.
Facilitate the involvement of National Committees and
Regional Organizations in lobbying their local government
on museum issues. Action Plan for Strategic Objective
Encourage the International Committees to promote awareness
of the change and evolution in [the disciplines of museums
Better coordinate/integrate the actions of the National
and International Committees with those of ICOM Secretariat
Facilitate the promotion of relevant international conventions
by providing ICOM bodies and members with appropriate
material and examples of actions in other countries
which could be followed.
Develop and implement an ICOM 'brand' which is grounded
in a clear and consistent message and visual identity,
ranging from the Mission Statement to all communications
and publications for the ICOM Secretariat and the National
and International Committees and Regional Organizations.
Re-conceptualize the membership data base
Research and identify specific issues for lapsed institutional
members; investigate a redefinition of benefits for
institutional members; and provide support tools to
the National Committees to publicize and promote these.
Encourage ICOM meetings around the globe (Secretariat,
Executive Council, and International Committees) to
invite the national association of museums and other
museum-related associations or interest groups in order
to strengthen the national museum community's voice.