change: museums facing economic and social challenges"
Poster to Remember
and the other organisations participating in the preparation
of the General Conference always do their utmost to
ensure that every meeting is as fruitful as possible
in every way and to give each one a distinctive flavour.
For the Barcelona General Conference, we have used
two graphic design teams, Caret Serrahima and Villuendas
+ Gómez, with deservedly prestigious international
reputations. Caret Serrahima designed the Web pages
and created the logo and its various permutations,
whilst Villuendas + Gómez designed the brochures and
poster for the 19th Conference.
a world in which images, rather than words or gestures,
have become the dominant mode of communication, Villuendas
+ Gómez came up with a poster design which communicates
clearly and is full of movement and slightly disturbing.
The symbols scattered in space remind us of signs
from the very dawn of time which have resurfaced in
every form of human communication through the ages.
In and around the centre is a simulation of the planet
Earth - an image that is familiar all over the world,
reproduced in different colours, which appeals to
our emotions and helps us to articulate the notions
of equality and respect for differences. The disturbing
quality of the work probably stems from the effect
of movement of the images in space, which reminds
us of the frenetic bustle of the modern world, relieved
here by the designers' bold use of colour.
hope you will like this poster, which is available
in four languages, and that it will conjure up a Conference
which is certain to be full of images, words, sensations
and views to remember.